Jeff Bezos sees his customers as invited guests to a party. He believes it’s his job to make every important aspect of the customer experience a little bit better. If customer service is integral to your business, then it’s crucial you get it right. There is no doubt that happy customers can greatly boost your bottom line.
Here are three top reasons why training your staff to provide excellent customer can make all the difference:
A happy team equals happy customers
If customer service is important to your company culture, then it is vital to set the tone and share resources that continue to strengthen this. Share your definition of customer service and how your employees can deliver that service to all internal co-workers and external customers. This creates a team mentality – everyone has the same goal. It also increases the confidence of each employee as they feel supported and able to ask for help should they need it. A team that feels confident and supported will make your customers feel the same way about your brand.
Retention is cheaper than acquisition
Customer service is the key to retaining your customers. By providing efficient customer service, your business can cultivate loyal customers that will write reviews and refer friends. Happy customers are also more understanding when things go wrong (as they sometimes do). Loyal customers who are enthusiastic advocates of your brand will help you acquire new customers cost-free by persuading prospective clients of your business’s value far more effectively than most targeted marketing efforts.
Your customers will be happy to pay more
If your brand delivers a positive experience, there will be no reason for your customers to go elsewhere. Moreover, the higher your customer’s lifetime value – the higher the profits. It’s not just the features or quality of your products that will keep your customers coming back for more. By providing top-notch customer service, you can differentiate your offerings. Loyalty and trust go hand-in-hand. Through building long-standing relationships with your customer service team, your customers will build trust in your brand. Customers are then happy to pay a little more for the peace of mind that this brings. Customer service excellence is also the most effective way of outshining the competition.